- January 3rd, 2013
- Online Marketing
What is PageRank?
PageRank is a link analysis algorithm which assigns a numerical weight to each website URL. The PageRank is a simple ‘score’ from 0 to 10 with 10 considered the most important ranking.
Google has confirmed many times that PageRank does indeed have a bearing on the Search Engine Result Page (SERP) position of a website and it’s pages.
Is PageRank an important part of Search Engine Optimisation (SEO)?
The basic purpose of PageRank is to list website and pages from the most trusted to the least important. The basic process involves evaluating all of the links to a particular web page. If a web page has a lot of links from large websites that also rank well, then the original web page is given a suitable ranking.
Where the links originate from is just as important as the number of links to any particular web page.
However PageRank doesn’t hold the SEO key. PR gives websites owners a good ‘barometer’ on which to measure their website’s authority but the Google algorithms are far more complex than just the PR score itself.
Expected 2013 Google PageRank Update Dates
First Google PageRank Update 2013: expected 5th February, 2013 – 18th Feb, 2013
Second Google PageRank Update 2013: expected 5th June – 10th June, 2013
Third Google PageRank Update 2013: expected 20 September – 25th September , 2013