- November 24th, 2012
- Online Marketing
AdWords uses a paid search advertising model whereby advertisers bid on the keywords (and phrases) they want to have trigger their adverts. Your AdWords ads are then displayed alongside search results on Google when someone uses one of your keywords in their search query.
The prevalence of your advertisements appearing depends on which keywords and match types you select, as well as your adverts Quality Score.
The Quality Score (QS) is determined by a number of factors such as creating relevant keyword lists, tight Ad Groups, and relevant ad text. QS also factors in the spend, keyword bid and Click-through-rate (CTR) of your ads.
Google’s PPC platform is the largest and most successful online marketing network, it provides a wealth of opportunity for businesses looking to expand their online presence.
To take full advantage of the marketing potential of AdWords a Professionally managed AdWords campaign is a must – speak to MegaMind about your Online Marketing needs and we’ll supercharge your online business!